So much to achieve and adventure to be had!
Nicki Sciberras escaped the 9 to 5 rat race in 2018. She was a corporate Marketing Manager for many years before she knew it was time to spread her wings and take the great leap of faith into the unknown. Nicki was tired of living a mundane life in the same four walls of the office building despite the relationships she had built with colleagues who had become her best friends. “My two office besties were jet-setting off to have their first baby each and I knew this was just the kick I needed to make my plan and escape the rigid life I had become accustomed to”.
Saying Goodbye to the 9 to 5
Right before Christmas that year, she packed up her desk, said her goodbyes with a few tears in tow and started her business which is now known as The Digital Exchange. “The truth is I wanted to start this business for years, but I didn’t feel ready. I craved freedom, flexibility to spend with loved ones, uncapped income, more variety in my client work, the ability to pursue my passions like presenting and plain and simple, I wanted to be my own boss. I dreamt of working like a nomad, travelling the world, which was going to plan until COVID struck of course”.
The Digital Exchange has evolved over the past few years but at present is a marketing agency that specialize in Facebook Ads, Google Ads and SEO. They manage all these areas for clients and teach both Facebook Ads and SEO. Nicki particularly enjoys the training side of things because she loves equipping other businesses, entrepreneurs, course and content creators with the tools they need to scale beyond their wildest dreams, which in turn changes their life.
Creating and running a business has been a crazy ride and the hardest thing Nicki has done, particularly because she is both ambitious and a perfectionist, but she could never see herself going back to the 9 to 5. “I love the life and business I have created and the relationships I have made along the journey, and I highly recommend making this decision if you are on the fence and have a viable idea to pursue. Good luck, you won’t regret it”.
When the World Changed
COVID 19 as a whole helped Nicki scale and evolve her business. Initially, business was a little slow when COVID struck but as time went on, many people were leaving their 9 to 5 and lost their jobs and went on to start a business. Of course, they then needed marketing and that’s where The Digital Exchange was there to help.
Business was booming during this period. Not only that but Nicki decided to pivot and start selling more digital programs. She used the time in ISO to build and launch her flagship SEO program ‘SEO Made Easy’. She also created a mini workshop series called Keywords to Customers. It’s a simple and fast action plan to find your winning SEO keywords that will attract qualified buyers to your website and skyrocket your sales growth consistently and sustainably.
Favorite Books, Blogs and Resources
- Amy Porterfield – Digital Course Academy + Momentum
- https://www.amyporterfield.com/momentumdetails/ (Private Community and FB Group)
- Steph Taylor – Launch Strategist https://stephtaylor.co/
- Stevie Dillon – Course Creator Expert sayssocialacademy.com
- Kajabi Facebook Group – https://www.facebook.com/groups/newkajabi/
- Neil Patel blog – SEO Expert https://neilpatel.com/
- Woorank Blog – https://www.woorank.com/en/blog
- Semrush Blog – https://www.semrush.com/
- Mayple Blog –https://www.mayple.com/blog
- Like Minded Bitches Drinking Wine – Facebook
- Building a Brand Story by Donald Miller (book)
The Joys of Freedom
Nicki now enjoys the flexibility to do whatever she wants, the way she want with each day. “If I want to go to the gym and then get at coffee at 9am I can, if I want to go to my niece’s school sporting event I can or if I want to stay out late or travel the world and work I can. I am my own boss and get to determine how each day looks”.
Recommendations For Your Escape
- Get your branding right from the start. You’ll attract your ideal audience and they’ll be more likely to hire you if you’re sending the right message.
- Select one thing you are good at and becoming known for being the expert in that area. People are looking for specialists rather than generalists. This will allow you to scale quicker.
- Surround yourself with likeminded business people that will encourage you when you need it and help take you where you want to go. Surrounding yourself with people that are where you want to be to, will help propel you towards the life you envision.
- Have strong boundaries. You don’t want to spend a lot of time doing too much for free and burning the candle at both ends.
- Don’t work too much. You need to have work-life balance.
What’s Next for Nicki Sciberras
Nicki is scaling her teaching programs for SEO and Facebook Ads so she can reduce her client work and help more people grow their dream biz and life. This will also give her more freedom to pursue other passion projects and spend more time with loved ones. Follow her online at:
Primary URL: https://thedigitalexchange.co
Instagram: https://www.instagram.com/thedigitalexchange
