I’ve come to believe that if Seth Godin says it, then it is probably true. His endorsement of Hugh MacLeod’s Evil Plans starts out with “Don’t just read this book…” and then goes on to describe ways to engage the book. It’s an unusual way to describe a book, but once you get inside the cover you quickly realize that it’s not an ordinary book. I really can’t think of anything to compare it to, and probably to do so would be a disservice.
So what is this magical little book?
Even at 179 pages it’s a quick read. But this is not a race. Take your time – this isn’t your normal book. Evil Plans is part advice on escaping the 9 to 5, part road-map, and part cartoon. And even the lines between these parts is blurred at best. Perhaps that is just as it should be.
I hadn’t been familiar with Hugh MacLeod’s cartoons before reading this book. They aren’t normal. they are raw, and edgy and seem to have a hidden knowledge intertwined in a bunch of squiggly lines. I need some larger versions of a few of them for my office. If there is some hidden message in the cartoons – I think I understand.